Tag Archives: Digital Marketing

SEO Is Changing In 2017: What’s New

With February under way, this is an excellent time to take stock and prepare your Search Engine Optimization strategy for 2017. But where exactly in the event you start? Here are four important Search Engine Optimization factors you should address from the beginning of the new year:

The number of sites becoming encrypted has grown since Google started offering a standing incentive to sites that use secure HTTPS rather than HTTP. The truth is that most websites about the first page of Google tend to be encrypted while Google has maintained that using HTTPS offers an extremely modest rank boost, and there has been anecdotal evidence shared across the SEO community showing position improvements after switching.

But it’s not merely the potential for improved search rankings that will convince you the time to switch web browsers that are – will also be beginning to discriminate against non-protected websites.

Nonetheless, in the Google Chrome browser, from January 2017 onwards, non-protected HTTP sites will probably be given a reddish “ not secure” notice.

Naturally, this is more likely to have an impact on the users’ trust in your website. Could you buy from a website if you had been unsure whether your details were safe or if the seller was valid?

Luckily for many small business sites, this does not need to be a costly procedure, and so is well-worth being set at the very top of your to-do list for the conclusion of January.

Believe cellular-first

Ever since then, – has grown now more searches are conducted on a notebook or a desktop than on mobile devices every day.

As a result, Google is placing increased importance on sites that are mobile. The Google algorithm will eventually chiefly use the mobile variant of a site’s content to rate pages of the site, rather than the desktop version.

Google has made some recommendations to greatly help ensure your website is prepared for when these changes are rolled out sometime in 2017.

The aim must be to have a website that is responsive where the primary content is the same across both mobile and desktop devices, so you don’t have anything to worry about, in case your site is like this.

Speed up your website

Site speed really has been a position factor in Google since 2010. But how much does website accelerate really impact standings?

Brian found a clear correlation between Google rankings and website speed, with quicker pages achieving higher rankings than slower ones. He does acknowledge that webmasters that optimize their sites for speed might also optimize for SEO, hence the correlation, while he reasoned that quick loading sites are significantly prone to rank in Google.

Nonetheless, possibly higher positions usually are not the only advantage of conversion rates and a fast website – user experience additionally profit. Nearly half of internet users have a tendency to abandon a site that doesn’t load and expect websites to load in two seconds or less. If your site loads in over two seconds, you may be losing a good deal of traffic, as well as missing sales or additional inquiries that this traffic could bring.

To Penguin, the element of the algorithm that corrects rankings according to their backlinks, Google rolled out the final upgrade in October of this past year. With this update, Penguin has now become a part of the core search algorithm, and updates in real-time.

But what does this mean?

Previously, Google released Penguin upgrades because of the very first in 2012 between three and one times annually. A big upset was created by each update with whole websites being either wiped out or boosted up the standings, in the search results.

Now, as this is the last Penguin update, there will likely be no more remarkable shifts in rank results. This means that any penalty as a consequence of your backlinks will be much harder to identify.

The effect is webmasters and SEOs must be much more proactive when it comes to scrutinizing their website’s links and contemplate replacing and removing any that do not fit ’s guidelines that are Google.

Clear out any ‘ ’ links that are toxic and intend a link building effort to replace these with links that fulfill with Google’s guidelines.

So there you have it; four Search Engine Optimization actions you can perform in January to take stock of your website ’s present situation, resolve any problems and prepare for a successful 2017.

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